Privacy Policy

Effective date: February 20, 2026

1. Introduction

Thoughtful (“we”, “our”, or “us”) operates the website at thoughtful.gift. This Privacy Policy explains how we collect, use, and protect your personal information when you use our Service.

2. Information We Collect

Account Information

When you create an account, we collect your email address and, if you sign in with Google, your name and profile picture as provided by Google.

Content You Provide

To power the Service, we store the data you choose to enter, including:

  • People profiles — names, relationships, gender, notes, and interest tags
  • Events — dates, types (birthdays, anniversaries, etc.), and reminder preferences
  • Gift ideas — titles, URLs, notes, prices, and purchase status
  • Inventory items — titles, descriptions, images, and regift status

Usage Data

We collect analytics events when you interact with certain features, such as clicking catalog links, saving items, or marking gifts as purchased. These events include the action type, associated item or person, and a timestamp.

3. How We Use Your Information

  • To operate, maintain, and improve the Service
  • To send you event reminders via email
  • To personalize gift suggestions based on interest tags
  • To understand how the Service is used and improve the experience
  • To respond to your inquiries and support requests

We do not sell your personal information to third parties.

4. Third-Party Services

We use the following third-party services to operate the Service:

  • Supabase — database hosting, user authentication, and data storage
  • Google — OAuth authentication for signing in with your Google account, and Google Analytics for anonymous usage statistics (only with your consent)
  • Resend — sending event reminder emails
  • Amazon Associates — affiliate links in our gift catalog
  • Anthropic — AI-powered gift research and suggestions

Each of these services has its own privacy policy. We encourage you to review them.

5. Cookies & Local Storage

We use the following cookies:

  • Authentication cookies (essential) — managed by Supabase to keep you signed in securely
  • Theme preference (essential) — stores your light or dark mode choice
  • Google Analytics cookies (optional) — help us understand how the Service is used. These are only set if you accept analytics cookies via our consent banner. IP addresses are anonymized before processing.

We do not use advertising cookies. You can change your analytics cookie preference at any time by clearing your browser's local storage for this site; the consent banner will reappear on your next visit.

6. Data Retention

We retain your data for as long as your account is active. If you delete your account, we will remove your personal data from our systems within 30 days, except where we are required to retain it by law.

7. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data in your account
  • Delete your account and associated data
  • Export your data in a portable format

You can exercise these rights directly from your account settings, where you can export or delete your data. You may also contact us at hello@thoughtful.gift.

8. Data Security

We take reasonable measures to protect your data. All data is transmitted over HTTPS, stored in a secure database with row-level security policies, and passwords are hashed using industry-standard algorithms. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected data from a child under 13, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the effective date at the top of this page. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.

11. Contact

If you have any questions about this Privacy Policy, please contact us at hello@thoughtful.gift.